Results of previous exhibitions

Statistic Data of the 10-th Moscow International
Toy & Game Exhibition (MITGE’2004)
and the 7-th Moscow International Specialized
Mother & Baby Exhibition

Participants. MITGE’2004 and Mother & Baby’2004 gathered 315 companies including 258 domestic companies from 19 regions of Russia and 57 foreign manufactures from Italy, Germany, Spain, France, the Netherlands, Great Britain, Belgium, Portugal, Israel, Thailand, Hong Kong, China, Taiwan, Poland, Czech Republic, Turkey, Belarus, Ukraine. Goods of 34 countries were displayed at participants’ stands.

Among participants of the Exhibitions there were National Association of Thai manufacturers and Collective Expositions of Italy and China.

Around 2,500 specialists were involved into the work of the Exhibitions.

Such world known trade marks as LEGO, HASBRO, GROUPE BERCHET, MATTEL, BBURAGO, RAVENSBURGER, WIDMANN, ZAPF CREATION, HANSA, KLEIN, EBERHARD FABER, GOTZ, HEROS, BRATZ, TOY BIZ, SMOBY, KEEL TOYS, RUSS, HABA, FARO, MONDO, YAKARI, REVELL, CLICS, HEMAR, TRUIMPH, TIGER, MEGA BLOKS, EZTEC, BRUDER, PIONEER, TRUDI, CRAYOLA, NIKKO, MECCANO, WADER, SMOBY, HABA, TREFL, JOHN, NEW BRIGHT, JESMAR, DISNEY, BRIO, INTEX, MAISTO, AVC, PALAU, VERCOR, INJUSA, THE BEADERY, GRACO, LLORENS, PEG PEREGO, MACLAREN, AVENT, CAM, NEONATO, CHICCO, JANE, CAMERA, BREVI, PALI, GRANDSOLEIL, TEUTONIA, ROMER, LACOSTE, ZEKIWA, MUTSY, ABC-DESIGN, KYKO, NUK, BUBCHEN, HEINZ, MAXI-COSI, QUINNY, SAFETY 1ST, BEBECAR, TOMMEE TIPPEE, TFK, POLAK, VALLEVERDE, PHILIPS BABYCARE, CANPOL BABIES, PIERRE CARDIN ENFANTS and many others were presented at Toy and Game’2004 and Mother & Baby’2004.

Among the participants of the Exhibitions there were the leading Russian manufacturing companies: ZVEZDA, VREMYA A.V., BERADO, TEKHNOLOG, PREMIER-IGRUSHKA, RUSSKYI STIL, KASSON, DESYATOE KOROLEVSTVO, PROGRESS, INEY, KRASNAYA ZVEZDA, ARIEL MANUFACTURE, BAUER, NOVOGODNAYA ELKA I IGRUSHKA, ELF MARKET, DROFA-MEDIA, STELLAR, YOLOCHKA, LUCH, ELIZIUM, DVA ZHIRAFA, LENA, ALANGER, STEP PUZZLE, VESNA, TVIK-LIREK, MOSCOW TOY FACTORY, NOVIY DISK, RADUGA, REBUS TOYS, UMNIE IGRY, EGRI-92, MIR DETSTVA, NASHA MAMA, AGAT-LV, MINISTRY OF AGRICULTURE AND FOODSTUFF OF THE RUSSIAN FEDERATION, KIDS COMFORT, SWEETMAMA, UNIOSTAR, BYTPLAST, ZOLOTOY GUS, MOSTIK II, TRIMAL, GLEB I VLAD and many others from Moscow, St.-Petersburg, Kirov, Ekaterinburg, Gelendzhik, Mozhga, Ufa, Novosibirsk, Rostov-on-Don, Krasnodar, Kotovsk, Omsk, Perm, Yaroslavl, Vladimir, Serpukhov, Arkhangelsk, Krasnokamsk and other cities.

Participants of the Exhibitions offered a good variety of soft, plastic and wooden toys; dolls and accessories; puzzles and mosaic sets; child’s literature, CDs, audio and videocassettes; educational and creative toys and games; construction sets and radio controlled toys; computer games; stationery goods for children; inflatable toys and balloons; outdoor and sport games; prams, cots and child’s furniture and accessories; child’s safety products; baby food; baby bedding; hygiene products for mother and baby; baby care electronic products; baby footwear and cloths; cloths for expectant mothers. Manufacturers and trading companies confirmed once again that MITGE and Mother & Baby are the leading events on the Russian child’s goods market.

Visitors. The registration bureau reported 9,184 trade visitors. 29.29% of the professional attendees came from the largest Russian cities including St.-Petersburg, Tomsk, Tumen, Belgorod, Vladivostok, Angarsk, Chelyabinsk, Arkhangelsk, Kemerovo, Cherepovets, Krasnodar, Novosibirsk, Irkutsk, Ekaterinburg, Omsk, Novokuznetsk, Krasnoyarsk, Khabarovsk, Samara, Voronezh, Saratov, Tolyatti, Rostov-on-Don, Tambov, Perm, Upha, Novorossiysk, Orenburg, Norilsk, Nalchik, Vladikavkaz, Murmansk, Kirov, Nizhniy Novgorod and others. 66.73% of the trade visitors came from Moscow and Moscow Region, 3.98% were registered from CIS (Belarus, Ukraine, Estonia, Kazakhstan, Armenia, Azerbaidzhan, Gruzia, Moldova) and foreign countries (Italy, France, Spain, Germany, Portugal, Belgium, Great Britain, the Netherlands, USA, Israel, Korea, Taiwan, Thailand, Hong Kong, China, Poland, Turkey, Czech Republic).

MITGE’2004 and Mother & Baby’2004 arouse keen interest among the workers of Ministries and official establishments of Russian Federation, Embassies and Trade Chambers of foreign countries, consultants of foreign companies operating in the field of child’s goods.

Mass media. The Exhibitions met keen response in mass media. Aggressive advertising campaign covered central Russian TV channels (ORT, NTV), popular radio stations (AUTORADIO, EKHO MOSCVY), news-papers and magazines (MK, VNESHKOLNIK, CATALOGUE OF GOODS FOR CHILDREN, MOY KROKHA I YA, 1000&1 TOYS, PLANETA DETSTVO, MOY REBYONOK, PARENTS, YA MAMA, SPIELZEUG) and included external advertising.

Reports and reviews about work of the Exhibitions were given at the central TV channels and radio stations.

Seminar. Seminar ‘The Russian Market of Child’s Goods. Tendencies and Prospects’ was carried out within the framework of the Exhibitions. The Seminar gathered 97 participants from Moscow and 11 Russian cities.

‘Best Child’s Goods’2004’. The Second International Contest ‘Best Child’s Goods’2004’ was carried out within the framework of the Exhibitions. The Contest was organized by the Department of Consumer Market and Services of Moscow Government, Gosstandart of Russia and P&I JSC MAXIMA. 193 product samples from 34 companies from 10 countries were nominated. Winners were rewarded with 41 gold, 33 silver, 16 bronze medals and diplomas of the International Exhibitions.

Charity Action. Charity Action was held within the framework of MITGE’2004 and Mother & Baby’2004. A wide variety of child’s goods was donated to Orphan Houses. The Action was organized by the Department of Consumer Market and Services of Moscow Government, Russian Chamber of Commerce and Industry ‘Homeless Children’s Assistance Centre’, participants of Exhibitions and P&I JSC MAXIMA. 78 companies-participants from Russia, Belgium, Israel and Czech Republic took part in the donation.

Festival. Fashion Festival dedicated to the 10th Anniversary of International Year of Family was carried out in the framework of the Exhibitions. Young designers, students of relevant colleges and fashion saloons presented their new collections. The Festival was organized by the Department of Consumer Market and Services of Moscow Government, P&I JSC MAXIMA and LIGA-M.

Exponents opinion poll. Exponents opinion poll carried out within the framework of the Exhibitions confirmed once again their high evaluation.

97 % of the participants are satisfied with the results of MITGE’2004 and Mother & Baby’2004.
95 % of the participants intend to take part in future Events.
93 % of the exponents signed contracts during the Exhibitions.