Results
of the 6-th Moscow International Specialized EXPOCLEAN’2004 Exhibition

Participants. EXPOCLEAN'2004 gathered 99 companies both manufactures and traders. Goods of 20 countries of the world were presented at the Exhibition. Manufactures from Belarus , Denmark , France , Germany , Great Britain , Italy , Netherlands , Moldova , Turkey Switzerland participated directly. Austria , Belgium , Czech Republic , Finland , Latvia , Poland , Slovenia , Spain , Sweden , USA were presented by Russian dealers and distributors.

Such world known trade marks as ASTONISH, CORAL, FONTRUNNER, NUMATIC INTERNATIONAL (Great Britain)), HAKO, KARCHER, TENNANT, HEFTER, KIEHL, VERMOP, EMKO, DOMAL, WITTOL, MEIKO, PUDOL, OERTZEN, ECOLAB (Germany), NILFISK-ADVANCE (Denmark), SPONTEX, ROSSIGNOL (France), FARMOS (Finland), MERIDA (Poland), FIMAP, LAVORWASH, FALPI, CIMITEK, T.T.S., GHIBLI, PORTOTECNICA, ROTOWASH, COMITAL SAMI, SIBILIA, CIMEL, GISOWATT, LINDHAUS, MAR PLAST, SOTECO, DUPLEX, SANTOEMMA, KLINDEX, RCM (Italy), CLEANFIX, ELNA, ROTEL (Switzerland), KIMBERLY-CLARK, JANI-KING (USA), TORK (Sweden), ERMOP, STAR, TOLON (Turkey) and others were presented at EXPOCLEAN'2004.

Russian companies offered a good variety of cleaning equipment and implements, sanitary devices and accessories, detergents and chemicals. Among the participants of the Exhibition there were the leading companies of Russian cleaning industry market: CLEAN MASTER, CHISTAYA COMPANY, CLEANTECH, CLEAN-PROSPECT, ERMOP, JOHNSONDIVERSEY, METRO-SORMA-SERVICE, INTERNATIONAL TECHNICAL CENTRE, GROUP of COMPANIES MINITEX, GROUP of COMPANIES MOSCOW, MULTISERVICE-E, MERIDA PLUS, NILFISK-ADVANCE, JSC ESTIVAL, PRIMEX, R.E.K.-MASTER, SCA HYGIENE PRODUCTS, SPETCMECHANIZATION, RUSSIAN CLEANING COMPANIES ASSOCIATION and others.

Seminars. Seminar: “The Present and the Future of Professional Cleaning in Russia ” was carried out within the framework of the Exhibition. The Department of Consumer Market and Services of Moscow Government, Central Scientific Research Institute of Household Service, Russian Cleaning Companies Association took active part in that Seminar. The famous International Sanitary Supply Association (ISSA) was also represented there. Among the speakers there were the representatives of Nilfisk Advance, JohnsonDiversey, Bonar Floors, Tennant, Fimap and Russian cleaning industry manufacturing and trading companies. Nilfisk Advance, Tennant and FIMAP presented the new samples of cleaning equipment and new technologies. The Seminar gathered about 84 participants from Moscow and 16 Russian cities, as well as Germany , Italy , Netherlands , Kazakhstan , Estonia and Belarus .

Contest. The contest “Best Cleaner” becomes the constant event of “EXPOCLEAN” Exhibition in Moscow and facilitates the advancement and popularization of cleaning services and technologies in Russian market. W ithin the framework of the Exhibition “ExpoClean'2004” the contest was held for the third time. Five cleaning companies contended for the first place in five nominations: the cleaning of glass surfaces, carpet coverings, stone coverings, metal coverings and office tables. Both the participants and visitors showed the great interest in that event. Upon the results the company Cleaning Master was awarded by Grand Prize of EXPOCLEAN'2004. изменить

Special Wear Show. For the first time within the frame of EXPOCLEAN special wear Show was held. The four companies took part in this event. The companies presented the different models of corporate style for cleaning companies, servicing department of hotels, restaurants, business centers.

Visitors. Our information bureau registered 5112 professional visitors from 12 countries of the world and 22 regions of Russia. 40,4 % of the professional attendees came from the largest Russian cities including Ekaterinburg, Voronezh, Samara, Nizhniy Novgorod, Tolyatti, St.-Petersburg, Omsk, Tomsk, Irkutsk, Kishinev, Kazan, Krasnodar, Yaroslavl, Saratov, Rostov-on-Don, Novosibirsk, Sochi, Nefteyugansk, Yugorsk, Vladivostok, Neftekamsk, Murmansk, Tyumen, Ufa. 52,41 % of the trade visitors came from Moscow and Moscow Region, 7,1 % were registered from CIS (Belarus, Baltic countries, Ukraine, Kazakhstan, Azerbaijan) and foreign countries (Germany, Italy, Great Britain, Austria, USA, Norway, Netherlands, Turkey, Poland).

EXPOCLEAN'2003 arouse keen interest among the workers of ministries and official establishments of Russian Federation including Moscow Government and representatives of regional administrations, consultants of foreign companies operating in the field of cleaning industry. Chief of Department of Consumer Market and Services of Moscow Government Mr. V. I. Malyshkov, Members of International Sanitary Supply Association (ISSA) took part in the opening ceremony of the Exhibition.

Mass media. The Exhibition met a keen response in mass media. The work of the Exhibition found reflection in news programs on the TV channels: Stolitsa, TV-Center, NTV, RTR-regions. The leading Russian radio channels (Radio 7 and Russian Radio) put reports and interviews on the work of the Exhibition. Articles about work of the Exhibition were published on the pages of the specialized magazines: “Cleaning Industry”, “Cleaning Horizon”, “Dry Cleaning & Laundry Magazine”, “Modern Dry Cleaning & Laundry Magazine”, “Reinigungs Markt”.

Exponents opinion poll. Exponents opinion poll carried out within the framework of the Exhibition confirmed once again their high evaluation of the Project. Results of the poll confirmed the high appreciation of the event and a real necessity of organising it annually. 82% of the participants are satisfied with the results of EXPOCLEAN'2003 in general, for 18% it was early to define their position yet. 87% of the participants intend to take part in future Event, 13% has not defined their position yet. 81% of the exponents succeeded in establishing business links with new partners.